Lifestyle and wellness direct-sellng business QNET hosts its V-Malaysia September 2025 convention at the Setia SPICE Arena in Penang. Open 13-17 September, the convention is bringing together 10,000 distributors from 30 countries.
Trevor Kuna, chief marketing officer of QNET, said the convention – hosted in Penang for a 13th year running – was about transformation this year.
Tourism Malaysia has championed V-Malaysia this year as a high-impact international event, and Madam Nuwal Fadhilah Binti Ku Azmi, senior director of international promotions (Asia/Africa) division, from Tourism Malaysia, said: “Our targeted incentives, logistical coordination, and presence help elevate Malaysia’s image as a premier MICE and cultural destination.” She added that a decade of collaboration with QNET had helped position the country on the global stage.
“Events like V-Malaysia energise Penang’s creative economy,” said YB Wong Hon Wai, Penang State EXCO for Tourism & Creative Economy. “In 2024, business events generated RM 1.29bn in economic impact – up from RM 1.03bn in 2023.”
Over 13 years, V-Malaysia has welcomed 100,000+ participants to Penang, making it a key signature event in Malaysia’s MICE calendar. With 10,000 delegates expected this year, the event gives a substantial boost to local tourism and trade.
Popular product brands offered by QNET include the Bernhard H. Mayer range of luxury watches and jewellery, HomePure range of home care products, the Amezcua wellness range, Physio Radiance personal care range, and QVI branded holiday packages. QNET is a member in the Direct Selling Association in several countries. Find out more at: www.qnet.net
