ExCeL London has signed a new contract with audio-visual and entertainment technology company, Anna Valley. The deal extends the organisations’ preferred partnership agreement, and grants Anna Valley exclusive AV provider status in key parts of the venue, a move designed to strengthen ExCeL’s global congress and conference offering.
Anna Valley was first appointed as ExCeL’s preferred AV provider in December 2020. Since then, the contractor has delivered several international conferences and congresses at ExCeL London and has become a new member of the International Congress and Convention Association.
Anna Valley will be the exclusive AV provider for the venue’s Platinum Suite and Gallery Rooms – spaces which can host meetings, gala dinners, product launches and award ceremonies. The company will invest in more equipment and resources on-site – providing logistical efficiencies and expanding the creative options available to visiting event organisers.
Anna Valley has made a number of key hires to support the venue across all markets and to better service clients. Mark Jennings has joined Anna Valley’s dedicated ExCeL team as venue manager and John Humberstone as senior account manager. The team has also moved into new on-site offices that provide both an operational hub and client meeting facilities.
Simon Mills (pictured left), COO, ExCeL, said: “Everything we do is designed to put London at the forefront of the global events industry. We are in the midst of a major expansion which is set to increase our conference and exhibition facilities by 25%. We are one of the world’s most connected venues and we are committed to event sustainability.
“Expanding our partnership with Anna Valley is part of this strategy – over the last two years they’ve proven their ability to provide world-class services to international event organisers and we are excited to develop this relationship further over the coming years.”
Dan Orchard (pictured right), venue director, Anna Valley, added: “We are looking forward to supporting ExCeL’s changing requirements as the venue expands and collaborating with the venue team to grow their business in the global congress and conference markets.”
