ASIA – Malaysia Convention and Exhibition Bureau recently extended its Overseas Representative Annual Meeting to the capital city of Sarawak.
“We are excited to have Sarawak as the destination for our extended programme as it is uniquely different from the other states in Malaysia,” said Zulkefli Hj. Sharif, CEO of MyCEB. “Our objective is to have our international representatives from China, Australia, New Zealand and North America obtain an in-depth knowledge of Sarawak and its available products and services.
“Our team members need to know how to highlight the Land of the Hornbills as a prominent business events destination because they play a vital role in developing strategies to expand Malaysia’s business opportunities in this important market segment.”
The group experienced a taste of the local culture and community through the many social events and incentives programme lined up during the three-day event. Activities included the Rhythm of Rainforest, a themed event hosted by Sarawak Convention Bureau (SCB) and supported by Borneo Convention Centre Kuching.
The programme also included visits to Kuching venues for events including the Sarawak River Cruise at the Kuching Waterfront and the legendary Bidayuh longhouse at Mongkos Village.
“We are confident that our MyCEB colleagues are now able to promote Sarawak to their clients, and always have Sarawak in mind as their venue of choice for future business events in Malaysia. A strong collaboration such as this will create more bid wins and businesses for Malaysia. We are grateful that MyCEB is joint venturing us in this endeavour,” Mike Cannon, managing director of SCB said.
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