AUSTRALASIA – Citywide convention bureau, Business Events Sydney (BESydney) has appointed Martin Boyle as Client Relationship Manager UK and Europe.
For the past four years Boyle has worked with European and international associations at international management company Congrex UK as Director of Association and Conference Development.
Prior to joining Congrex, Martin spent three years in the role of Corporate Sales Manager at the Edinburgh International Conference Centre, where he secured international corporate events from clients that included RBS, Standard Life Insurance and Selex Galileo.
In related news, the new VIP Buyer Program at the Australian Business Events Expo, and co-located tradeshow Sydney’s Event Showcase, was officially launched this week at a breakfast event at Dockside on Darling Harbour.
Key features of the 2013 VIP Buyer Program were revealed by Karen Krieger, Event Director for the two tradeshows.
“We’ve heavily reinvested in this year’s VIP Buyer Program to provide an effective two-way programme that directly links qualified buyers and exhibitors. This year’s programme is equipped with new software, never been seen or used before in Australia, called PresdoMatch from Info Salons.
“We are also creating and managing the ‘buyer experience’ in the form of memorable activities for buyers to participate in and the extensive range of exceptional networking opportunities on offer – exclusive to the 2013 programme.
The single biggest difference to this year’s VIP Buyer Program is that exhibitors and buyers alike will have the power to choose their own appointments. No appointment will be automated, meaning no exhibitor will have scheduled meetings with uninterested buyers. All the meetings that take place within the programme will be mutually agreed to.
Sydney’s Event Showcase and the Australian Business Events Expo will be held on the 14-15 August 2013 at the Sydney Convention and Exhibition Centre.
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