US – Wizard Studios Global Events has partnered with Dutch company Badge2Match, to bring Radio Frequency Identification (RFID) Matchmaking Technology to the American meetings and events industry.
Badge2Match is a high-tech RFID conference badge that lights up when a prospect approaches within 25-feet during a conference or event.
Conference attendees select the qualities of desired potential prospects on an online form during registration, then pick up a conference smart badge that will activate with a designated coloured LED light when a similar match approaches.
Wizard Studios CEO Russell Brumfield said: “This product will radically improve the success of prospecting in any conference or trade show environment. The three-year-old product has been proven in Europe and now we hope to market the badges on a large scale in the US.”
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