One Industry One Voice, the UK coalition of events industry associations and businesses supporting the coordination of individual sector campaigns, is now planning a national and regional media campaign #WeCreateExperiences, aimed at the public and corporate buyers.
The campaign planning work started in September and is aiming to launch before the end of the year, subject to the prevailing national situation and any developments in relation to the consumer/business market guidance for events re-opening into 2021.
Support for #WeCreateExperiences from across the industry has been huge, including from all key sectors and associations that represent thousands of event businesses and 100,000s of event professionals.
A number of digital assets are supporting the media campaign in conjunction with the appointed PR agency PHA. High profile personalities are gettng involved and there is support from across sport, music, charity, showbiz, regional government and the science sectors.
The campaign has three clear positive messages to put the focus on a medium and long term roadmap for the UK industry delivering and the nation attending live experiences into 2021, balancing with the other OIOV campaigns lobbying government for urgent short term financial support.
It aims to:
- Reassure
That as an industry, we are the event experts globally, especially in safety measures, as well as creative, digital and sustainability.
- Inspire
Showcasing what we do, the lives our work touches and the genres of events we deliver.
- Educate
Communicating the industry’s contribution to the UK economy in employment, GDP, exports, our cross regional eco-system including youth employment opportunities and the range of skillsets.
A Just Giving PR fund set up for the campaign has already raised over £50,000 to date, details of which can be found here, which includes a recent direct donation of £5,000 from the Events Industry Forum (EIF). The campaign fully appreciates that many businesses and event professionals are not in a position to contribute to the Just Giving PR fund, but hopes that everyone in our industry can help – by spreading the word and supporting the campaign when it goes live.
You can find out more at www.wecreateexperiences.co.uk or on social media through One Industry One Voice channels #WeCreateExperiences
