WORLD – International event organiser Tarsus Group has acquired two major events in the US and Turkey.
The organiser bought the assets of HealthScienceMedia (HSM) for US$14m, organiser of the Cardiometabolic Health Congress (Cardio), which claims to be the largest US event focused on the cardiometabolic field.
According to Tarsus, Cardio will complement its existing medical business and provide an established audience for the division’s recently launched new mainstream product, the Metabolic Medicine Institute.
The annual event is held over three days in October in Boston and attracted 1,500 practising clinicians in 2012. HSM is owned by Alex Teperman, who will remain with the business on a consultancy basis.
With $1.0 trillion worth of major construction and investment projects expected to be completed in Turkey between 2014 and 2023, Tarsus expects strong growth in Turkey’s construction market, and has acquired 60 per cent of show organiser SADA Uzmanlik Fuarlari AS (SADA) in Turkey and its single event, Komatek.
The last edition of Komatek was held in May 2013 in Ankara and attracted a nine per cent increase in attendance, with 35,000 visitors and 400 exhibitors.
The SADA deal was assisted by Mayfield Media brokerage company.
“The two acquisitions are further steps in the execution of our ‘Quickening the pace’ strategy. Both are exciting events in markets where we have established a strong presence and which we believe are likely to show further growth,” said Tarsus MD Douglas Emslie (pictured).
“Our focus will be on the effective integration of both businesses as cornerstones of our future organic growth. Cardio will bring greater access to the important US market for our wider medical division and Komatek delivers critical mass to our construction events in Turkey and Indonesia.”
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