Sphere Entertainment Co. announced that its Las Vegas Sphere will host its first keynote event, showcasing how the next-generation venue can leverage its full technical capabilities to create a unique experience for global brands. The keynote address from Hewlett Packard Enterprise (HPE) president and CEO, Antonio Neri, will take place at the venue on 18 June as part of HPE Discover 2024.
“Sphere is where the world’s biggest artists, and now the biggest brands, go when they want to create an experience unlike any other,” said Jennifer Koester, president, Sphere Business Operations at Sphere Entertainment. “Sphere is a next-generation medium and a powerful platform for companies to educate and demonstrate – connecting with their audiences in a way they can only do at Sphere. The HPE keynote will leverage the venue’s cutting-edge technologies to deliver a bespoke experience that sets a new bar for brand storytelling and corporate events.”
“Big moments call for bold moves,” said Jim Jackson, chief marketing officer at Hewlett Packard Enterprise. “At the core of HPE’s rapid transformation is a commitment to bringing innovative, new experiences that engage new audiences and define the future. Sphere is the perfect venue for us to declare what’s next for our brand and to bring to life the technologies that will enable enterprises to thrive in the AI era.”
Since opening in Las Vegas in September 2023, Sphere has earned a reputation for captivating visuals and immersive live experiences. HPE’s session will demonstrate how the venue can also be leveraged to reimagine corporate events.
The exterior of Sphere – the Exosphere – is the largest LED screen on Earth that has become a vivid landmark on the Las Vegas skyline. Consisting of approximately 1.2 million LED pucks, the Exosphere is capable of displaying more than a billion different colors – creating an unparalleled digital canvas for brands to connect with their audiences.
Inside, Sphere’s Atrium is a 5.7 million cubic feet space. With 17,600 seats and a 160,000 sq. ft. LED screen that wraps up, over and around the audience, Sphere offers a fully immersive visual environment on a different scale. The venue’s other cutting-edge technologies include Sphere Immersive Sound, powered by HOLOPLOT.
More information about Sphere can be found at thesphere.com
Photo: Exosphere, Andy Gillmore
