SITE Foundation is set to publish new research at SITE Classic this week on current executive views of incentive travel, with the launch of its Leadership inSITEs report.
Leadership inSITEs is SITE Foundation’s latest research endeavour that features insights voiced directly by global C-suite professionals on five key impacts incentive travel has on their businesses.
Selina Sinclair, vice-president of research and content for SITE Foundation, said of the report: “What is most fascinating to me is seeing the level of maturity and benefits incentive travel users from across the world are experiencing. The ways companies are using incentive travel are continually evolving and are driving leaders to achieve amazing results.”
Sinclair will be joined onstage on 13 September by a panel of incentive industry leaders. Together, the group will elaborate on the Leadership inSITEs findings and explore how the 300 business professionals present at this year’s SITE Classic event can apply this research to their own work.
Also joining the panel is Marci Armstrong, PhD, Brierley Endowed Professor at the SMU Cox School of Business. SITE Foundation partnered with a team of MBA candidates managed by professor Armstrong to conduct the Leadership inSITEs research.
“The conversations we’re having here focused on day-to-day workplace realities make the outcomes of this research that much more relevant, as we understand exactly what the challenges are, along with the rewards and positive outcomes of this work,” said Armstrong.
“It’s also an excellent opportunity for the MBA students I work with — who are not just passionate travellers, but are also emerging leaders themselves — to take part in a global, hands-on project that will directly impact their future teams.”
Following SITE Classic, Leadership inSITEs will be at IMEX America next month. SITE Foundation leadership will present findings on the IMEX show floor, and will also join Destination Canada, one of the project sponsors, for a deep-dive into the report as part of a special on-stand presentation.
The full Leadership inSITEs report is available to download now at siteglobal.com/ leadership-insites
