New Zealand is targetting business event planners “who seek more through extraordinary travel” with a new campaign: ‘If You Seek’.
The country’s first 100% Pure New Zealand global campaign post-pandemic, If You Seek, showcases how New Zealand can reward those curious enough to look a little deeper and go a little further to discover more authentic, meaningful connections.
A dedicated suite of assets has now been released that highlights the memorable experiences, people and places that ensure business events held in New Zealand are far from generic.
From the thrill of facing a traditional Māori pōwhiri welcome, to a venue set among lush native forest, the rush of a jet boat that serves as transport between activities, to the awe-inspiring stories outside and inside the country’s new world-class convention centres, ithe cmpaigncaptures a sneak peek of the offerings that can deliver a business event with a difference.
René de Monchy, chief executive of Tourism New Zealand, says: “Aotearoa New Zealand is a place for those who pursue meaningful connections with culture, people, and the environment.
“Those curious manuhiri [visitors] are rewarded with a rich experience of our beautiful country.”
Tourism New Zealand’s general manager New Zealand & Business Events, Bjoern Spreitzer says the campaign places an emphasis on Return on Objective, “that adds value to an event already packed with amazing activities, innovative content and stunning scenery.
“Whether that means experiencing New Zealand’s unique Māori culture and using that as a platform to expand on your organisation’s own culture and values; engaging closely with and learning from the local community; or exploring nature, and then giving back to the environment through sustainable initiatives, those more meaningful connections are here to find.”
Visit: businessevents.newzealand.com
