ASIA – The Malaysia Convention and Exhibition Bureau (MyCEB) has appointed local professional conference organiser (PCO), Reliance Conventions and Events (RCE), as a Tier One member of its PCO Partner Programme (PPP).
The PPP was created by MyCEB as an initiative to create a platform for local PCOs to compete and increase the standard of the business tourism industry in Malaysia both regionally and globally. Divided into two tiers, partners of both tiers are first required to be a member of MyCEB’s Industry Partners Programme. Tier One partners need to have more than five years experience in PCO programmes and are required to have managed at least five international conferences.
Benefits of Tier One partnership include receiving a higher value in education certification support as well as assistance with research and bidding, finance and budget management, and marketing promotion and exhibition management.
“At RCE, we see this as an opportunity to bring in more quality international conventions to Malaysia and also to compete internationally to manage events overseas,” says GM at RCE, Fu Kei Cheong. “With our expansion, which included acquiring new experienced talents and automating PCO processes with new operating systems, this appointment gives us the added strength we need to move forward.”
Other companies that are accredited as MyCEB’s Tier One members of the PP are Crystal Edge, Console Communications and AOS Conventions and Events.
“The PPP signals MyCEB’s confidence in the local industry and our partners,” says CEO of MyCEB, Zulkefi Hj Sharif. “Our mission for 2013 is to appoint more companies as members of the PPP on the basis of experience, performance and innovation. Together with all our partners, we believe that MyCEB will achieve its mission to position the country as one of the top five destinations in Asia Pacific for international meetings.”
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