EUROPE – Reed Travel Exhibitions is to provide a one-to-one customer service strategy to work with all of the main stand holders at this year’s European Incentives, Business Travel and Meetings (EIBTM).
Held on 18-20 November, the organiser’s personal Customer Service plan will give one point of contact for each main stand holder and all the help they need to maximise the value of their participation at EIBTM 2014.
“We understand exhibiting at trade shows is becoming more complex and it is up to us to take a proactive and engaged approach to helping our main stand holders not only achieve their business goals, but to also help and assist their partners and sharers to also make the most of their investment in the show,” said Graeme Barnett, Senior Exhibition Director, Reed Travel Exhibitions.
The person assigned to the exhibitor will give guidance, advice, and all the necessary assistance, plus provide links to supporting marketing, PR and logistics information with follow up calls to ensure there are no missed opportunities.
The programme will lead exhibitors through the various stages of the EIBTM journey, including the new self select appointment tool, advising on key dates and deadlines, assisting with badge orders, guidance through the operation’s manual and assisting with travel and accommodation.
“Reed Exhibitions has a dedicated customer service department who work alongside each show team, our sales managers, marketing and PR professionals. We will track exhibitors’ progress throughout their pre-show journey to help deliver an on-site experience that meets with their objectives,” added Barnett.
“Our new Customer Experience Manager brings a new level of expertise enabling us to develop that service further, giving a one-to-one point of contact,” he said.
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