PCMA and CEMA president and CEO Sherrif Karamat, and PCMA chief business officer Junior Tauvaa, unveiled at IMEX America, 18 October, a suite of enhanced individual user and enterprise performance features as part of Project Spark. These learning and training services are aimed at helping individuals and businesses elevate their productivity and performance using generative AI.
“At the beginning of 2023 the global business events industry was barely talking about AI. Nine months later, 68% of business event professionals are telling us that they see AI as a crucial tool for their business,” said Karamat. “Spark currently has more than 3,500 users.”
In addition to the always free Starter version of Spark, a new paid Professional version was released to meet the growing productivity and performance needs of users.
Enhancements include:
- Enhanced Personalisation: Event professionals can now tailor content with a unique brand voice and tone, ensuring each event communicates its distinctive identity and resonates with the audience.
- Expanded Content Creation: New functionality and capacities that expand user creative boundaries.
- New Analytic Functionality: Qualitative event analysis across multiple formats including spreadsheets, videos, and podcasts.
The Professional version will be available on, 23 October at $19 per month or $199 annually. The demo files can be downloaded here.
A new Enterprise version was also introduced for those businesses looking to kick-start performance across their event operations. This includes all features in the Professional version plus:
- AI Event Concierge: A Spark-powered web chatbot powered by generative AI and fine-tuned with event-specific and destination-centric data. It delivers a personalised and augmented experience for participants, a transformational shift from conventional PCMA has deployed the chatbot as part of its Convening Leaders 2024 event website.
- Collaboration Features: New features allow event teams to use AI to improve internal productivity and communication across the enterprise.
- Fine-Tuned AI Models for Enterprise: A secure, fine-tuned AI model customisation, enhancing data privacy and security while delivering personalised AI experiences.
- Enterprise-Grade Security and Privacy: Paid plans guarantee the utmost privacy, with enhanced measures to ensure both input and output data remain
Spark Accelerator, a brainchild of Gevme and PCMA, introduces the Explorer and Innovator learning and innovation experiences. These programs provide training on AI, personalised workshops, use-case development, and a comprehensive implementation action plan, equipping event teams with the tools and insights needed to revolutionise their event strategies.
“Our journey through Project Spark’s discovery phase has revealed the untapped potential of Generative AI. It’s not just about enhancing productivity and work quality, it’s a game changer in crafting uniquely personalised event experiences,” said Veemal Gungadin, CEO of Gevme.
For more information on Spark’s enterprise solutions and to explore the frontier of AI- enhanced event experiences, visit www.sparkit.ai/enterprise/.
Event technology provider in the Asia-Pacific region, Gevme offers innovative solutions for in-person, hybrid, and virtual events.
