AMERICAS – Event technology provider Poken has announced a contract win with The Boy Scouts of America’s centennial National Order of the Arrow 100-year Anniversary Conference.
The contract will see Poken create an immersive interactive experience at the event, which is expected to host 15,000 Boy Scouts at the Michigan State University campus 1–8 August.
Poken will deliver digital interactive content to screens throughout the campus which will show live interactive statistics, help guide visitors in real-time to activities and provide instant alerts and daily contests.
Poken’s digital gaming engine will aim to bring a modern twist to the traditional Scout ‘patches’ as conference guests compete to collect digital patches by taking part in over 200 events at the conference.
Boy Scouts of America’s organisers Connor Desmond and Bryan Melonis said they approached Poken after seeing an NBC Sports television report about the engagement mechanisms used at the Nanjing Youth Olympic Games in 2014.
Melonis said: “We explored mobile-phone based gaming technologies in the past, but were disappointed with the level of participation, limited by the fact that everyone needs to download and use an app. Poken is unique in providing an engaging, participant-to-participant exchange, supported by a solid set of digital interaction tools that can truly transform an event.”
Poken’s CEO Stephane Doutriaux said the new contract was testament to the Poken technology platform being suitable for use at a wide range of events.
“The engagement mechanisms our team has developed are highly successful at fostering the type of spirit that any event, be it youth-related or serious business, want to see their participants embrace.”
