NYC & Company encourages more MICE visitors to the city

News

AMERICAS – New York’s convention bureau, NYC & Company, has launched a Brooklyn neighbourhood toolkit to encourage more visitors to the city’s diverse neighbourhoods.

The new ‘Brooklyn, Downtown and Nearby Neighbourhoods’ toolkit provides relevant information for travel professionals on the area’s hotels, attractions, cultural organisations and transportation links. With a range of new hotels and attractions opening in Brooklyn in recent years, the toolkit is a convenient source of information for both leisure and MICE trade looking to book Brooklyn for clients.

“As new hotels and attractions debut in Brooklyn, NYC & Company is encouraging more visits and stays in the borough’s neighbourhoods. The unveiling of the new Brooklyn toolkit will provide travel professionals with the resources they need to better sell and increase bookings to this diverse and inviting borough,” said NYC & Company CEO, George Fertitta.

A variety of hotels including conference, express and boutique properties are spotlighted as part of the new toolkit including the Aloft New York Brooklyn (176 rooms), Fairfield Inn & Suites New York Brooklyn (133 rooms), Holiday Inn Express Downtown Brooklyn (104 rooms), Hotel Indigo Brooklyn (128 rooms), Sheraton Brooklyn New York (321 rooms), New York Marriott at the Brooklyn Bridge (665 rooms), NU Hotel (93 rooms), Holiday Inn Express Brooklyn (115 rooms), the Best Western Plus Arena (56 rooms), Hotel Le Bleu (48 rooms), Condor Hotel (35 rooms) and Hotel Le Jolie (54 rooms).

Attractions highlighted in the toolkit include the Brooklyn Academy of Music, the newly-opened Barclays Center, Brooklyn Botanic Garden, Brooklyn Brewery, Brooklyn Museum, Brooklyn Navy Yard and the New York City Transit Museum. The area is also home to Brooklyn Bridge Park (with Jane’s Carousel) and Prospect Park, a 585-acre park in the heart of Brooklyn.

Since 2006, hotel development in New York City has expanded more than 30 per cent from 71,000 rooms in 2006 to 93,000 rooms now. During this time period, approximately 72 hotels representing close to 6,200 rooms have opened in the city’s boroughs beyond Manhattan. Since 2011, Brooklyn has seen the opening of eight new hotels, with six more in the pipeline before 2016.

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