International communications and events agency VOK DAMS has published a new White Paper based on learnings from 439 digital and hybrid events. The results of the research point a picture of how digital and hybrid event formats have been successful.
The White Paper, ‘Success factors of hybrid and digital events’, is a study that evaluates experiences gained from a total of 439 hybrid and digital events, which varied in target group size, objectives and format. The study was conducted in four focus groups.
VOK DAMS believes that a successful concept is always based on a clear definition of goals and places the target groups at the centre. “With this – and a total of six success factors – an unforgettable, emotional event is created in the hybrid and digital space,” the agency concluded.
The six success factors of digital and hybrid events, according to VOK DAMS, are:
- Participation, interaction and co-creation
- Autonomy and choice
- Timing and pace
- Content – before, during and after the event
- Multi-sensory and haptic moments
- Networking and personal dialogue.
The full White Paper is available for download free of charge here:
VOK DAMS is headquartered in Germany, with international offices in Beijing, Shanghai, Hongkong, Bordeaux, London, Madrid, Prague, Vienna, Tallinn, New York, Philadelphia, Sao Paulo and Dubai.
