AFRICA – South African professional conference organiser, African Agenda, has won the contract to organise the International Symposium on Methods for Studying Drug Metabolism and Transport and Herbal Derived Medicines (Methods 2014).
The conference is an official satellite event of the 17th World Congress of Basic and Clinical Pharmacology (WCP2014), to be held in Cape Town from 13-18 July 2014. Both events are set to bring a boost in tourism to the Western Cape as delegates make use of their free time to explore the local vineyards and surrounding coastal regions.
The winter timing of the 300-delegate conference is particularly attractive to the Western Cape’s tourism industry as it’s a traditional ‘quiet time’ on the seasonal calendar.
The NH The Lord Charles hotel, 20 minutes from Cape Town International Airport, will host Methods 2014 from 10-11 July.
“Prestigious international conferences of this nature go a long way to improving the desirability of regional towns like Somerset West as conference destinations, bringing significant job creation opportunities to the local economy,” says Keith Burton, MD of African Agenda. “Before and after the two days of plenary and parallel sessions, delegates will have the opportunity to explore the winelands attractions and enjoy the scenic False Bay and Southern Cape coastal areas.
“We believe that, aside from the immediate economic benefits, conferences of this nature also hold the potential of boosting the economy in the long term as they help put greater Cape Town on the tourist map,” Burton added.
African Agenda is the only member of International Association of Professional Conference Organisers in sub-Saharan Africa.
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Methods 2014 set to boost local Western Cape economy
