EUROPE – International event management specialist MCI is partnering with the European Union (EU) on the creation of the EU exhibition area for Expo Milano 2015, a global exposition expected to attract over 20m people.
MCI’s International Special Projects Division has brought together a consortium of companies to serve the creative needs of the 139 countries and companies participating, advising on all aspects of the event communication strategy and implementation in line with the Expo theme, ‘Feeding the Planet: Energy for Life’.
“This consortium not only offers countries and brands the chance to work with one dedicated team with vast international expertise and know-how from concept to delivery, it also gives them the unique opportunity to tap into the vision and insights of MCI’s sustainability experts and thought leaders,” said Sophie Deletraz, who is leading MCI’s involvement in the project.
The EU theme statement ‘Growing Europe’s Future Together for a Better World’ was recently released, and seeks to connect with the theme of the Expo while emotionally involving visitors in the development of a sustainable future for Europe and the world.
Led by MCI Brussels, the project team will tell the story of the food supply chain through the example of wheat and bread and the field to fork story.
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MCI helps EU theme Expo Milano 2015
