EUROPE – MCI Amsterdam has strengthened its client services through a merger with Performance Improvement, a Netherlands-based agency offering innovative incentives, events and concepts to connect people, brands and organisations.
“We are delighted to be joining forces with one of the Netherlands’ leading players in incentive programmes,” said Peter-Willem Burgmans, Managing Director of MCI Amsterdam. “This merger will add unique incentive travel solutions to MCI Amsterdam’s core services and enable clients of both companies to choose a single strategic partner for their full range of engagement and activation needs.
Ingrid Valks, Director of Performance Improvement, added: “Our two corporate cultures, vision and focus on the use of live communications complement each other perfectly and, by combining these core characteristics, I am convinced that we will take our current and future clients’ performances to the next level.”
MCI says Performance Improvement will benefit from its global network of 56 offices in 29 countries,1,600 talents and comprehensive solutions for strategically engaging and activating target audiences.
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