The World Congress for Endoscopic Surgery of the Skull Base and Brain in 2020 is set to deliver RM8.7m (US$2.06m) in economic impact to Malaysia in 2020.
Malaysia secured the congress from 10-13 June 2020. It will mark the first time the world congress will be held outside of US and Europe.
With the rise in specialised medical research in Malaysia gaining traction, over 900 delegates are expected to attend the four-day congress to be held at the Shangri-la Hotel Kuala Lumpur.
A legacy of successful medical-based business events in Malaysia has been hailed as the prime reason for the winning bid put forward by Malaysia Convention & Exhibition Bureau (MyCEB), in strategic partnership with the local organiser, the Malaysian Society of Otorhinolaryngologists Head and Neck Surgeons.
“With over 900 delegates set to attend the congress and generate an estimated economic impact of RM8.7m, the congress will further strengthen our credibility as a knowledge and creative hub. The proven bidding strategy, as well as strategic collaboration with relevant ministries and industry partners have helped Malaysia to secure a range of medical-based business events over the years, thanks to our internationally-acclaimed professors and doctors, as well as our close partnership with local medical associations,” said MyCEB CEO Datuk Zulkefli Hj. Sharif.
The conference is likely to further strengthen the country’s aspiration to become a knowledge and creative hub by 2020. In 2016, the medical sector attracted a record number of 10,532 delegates to Malaysia.
