Iowa-based engagement solutions company, ITA Group, a this week unveiled a new incentives travel platform, Optim℠: Incentive Travel Solutions.
The company says that the platform, by focusing on more than just the destination, can clients create a blueprint for incentive travel success, while influencing employee and channel partner behaviour.
“The market is evolving,” says Jill Anonson (pictured), events solution manager for ITA Group. “Salesforces and the way people are motivated is changing. Companies need to take a hard look at what they are doing and determine if their investment is helping them achieve their goals. Optim propels organisations beyond the status quo and delivers quantifiable advantages for companies, partners and employees.”
She explained the new platform was a tool for taking a more intelligent, strategic approach to creating a significant lift in engagement through incentive travel. “Optim enables companies to inspire sales growth, employee loyalty, better relationships and more,” she added.
The Optim solution first begins with assessment, measurement and comprehension of a company’s current and desired states in order to gain in-depth understanding of business issues and objectives. This information is then used to design an incentive travel programme that motivates employees in the ways most significant to the company’s growth.
The company says delegates can gain insight into their programme activities and stay engaged through leaderboards, badges, emails, videos, brochures and more. Stakeholders can also monitor individual participant performance along with the effectiveness of the program as a whole.
According to Sarah Haines, vice-president, event management for ITA Group, the solution strategically achieves goals by catering to different generational needs and preferences.
“With a plan designed to keep all participants engaged, the travel experience reverberates long after the trip is over,” Haines said.
Key performance metrics are also generated from the platform, including:
· Management metrics, including negotiated cost savings, delivery and timeliness
· Engagement metrics, including communications response and trip experience
· Behaviour metrics, including sales, sharing and education
· Impact metrics, including revenues, profits, market share and brand awareness
· Value metrics, including ROI and VOI.
