VisitScotland Business Events has revealed the programme and keynote for its annual industry conference, Journey: The Business Events Conversation, taking place on 6 December 2023 at the John McIntyre Conference Centre, The University of Edinburgh.
The one-day event is designed to connect leaders from the global business events industry with partners and representatives from across Scotland’s key sectors and venues and explore how business events can serve as a catalyst for socio-economic change.
For the opening keynote, IMEX Group’s director of impact and industry relations, Natasha Richards, will join VisitScotland’s head of business events, Neil Brownlee, to discuss the future of the business events sector.
Anna Abdelnoor, CEO and founder of UK industry association isla, will lead a session on the sustainability vision for the industry.
Delegates will also hear from VisitScotland’s director of marketing and digital, Vicki Miller, who will join Neil Brownlee to discuss the role of business events in the wider vision for the country’s national tourism organisation.
Further sessions will focus on transformation, positive impact with key figures from Scottish venues, charities and national organisations. The event will be concluded with a drinks reception sponsored by SITE Scotland.
Brownlee said: “Events such as ‘Journey: The Business Events Conversation’ are crucial to gaining knowledge from those on the front-line and advancing conversations into clear actions to drive forward change. It is also an opportunity for our Scottish partners to hear about the great work undertaken from organisations closer to home and how they can support and get involved with helping our local communities. I am looking forward to hearing from our speakers and to the ideas and conversations that are born from this event.”
To find out more about the event and for the full agenda visit: https://businessevents.visitscotland.com/about-us/journey-the-business-events-conversation/
