WORLD – Five finalists have been named in the International Congress and Convention Association’s ICCA Best PR Award. The winner of the award will be announced at the ICCA Congress (3 November) in Shanghai, China.
The 2013 ICCA Best PR Award finalists are:
- Amsterdam RAI (pictured)
- Glasgow City Marketing Bureau
- Kuala Lumpur Convention Centre
- Seoul Tourism Organisation
- Wonderful Copenhagen Convention Bureau.
The ICCA Best PR Award recognises exceptional PR performance by ICCA members. The unique feature of the ICCA Best PR Award competition is that there is no need to actually send in an entry. Instead, representatives from International Meetings Review and ICCA’s PR staff have been carefully evaluating the PR coverage of ICCA members over the course of the whole year. Criteria include: strong story-telling, for high-visibility coverage, for brand consistency, for PR that helps to overcome a crisis, and PR that showcases success, covering both traditional print and web/social media channels.
“We are glad that we were able to identify a long list of 16 candidates who we believe showcased exceptional PR skills, resulting in great editorial coverage around the world,” says ICCA CEO Martin Sirk. “We have long believed that PR is one of the most cost-effective yet under-used elements in the marketing mix. Our aim is to help ICCA members gain the best possible editorial coverage.”
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