ASIA – The Daegu Convention and Visitors Bureau (DCVB) in South Korea, along with local MICE industry professionals, has introduced two green campaigns, which they say are helping drive sustainable and environmentally friendly efforts in the city.
The ‘Be a Green Man’ and ‘Green Zone’ campaigns have helped the DCVB and MICE suppliers to lower substantially the effect large-scale events have on the local environment.
Be a Green Man is an initiative which directly involves participants in a broader environmental responsibility mission, while the Green Zone is an area located in the lobby of major events aimed at showing delegates, exhibitors and visitors how they can be more environmentally responsible.
DCVB says the two initiatives aim not only to educate, but also to enact tangible change. The bureau reports that reduction of paper materials and implementation of reusable products has made the biggest difference.
In addition to the green campaigns, significant efforts have made to make event venues more sustainable. The EXCO (exhibition and convention) centre is equipped with the largest solar power system in Korea for an independent building. A large-scale energy regeneration system was installed in 2011.
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