MMGY Global, a leading integrated marketing firm specialising in travel, tourism and hospitality, has announced that investment funds managed by private equity firm EagleTree Capital have acquired the company from previous partner Peninsula Capital Partners LLC and other shareholders.
MMGY Global’s management team will remain in place, and CEO Katie Briscoe (pictured) will continue to lead the company. Executive chairman and former CEO Clayton Reid will continue to serve on the Board of Directors.
EagleTree is partnering on this transaction with Investment Management Corporation of Ontario (IMCO), and several of EagleTree’s fund investors will be co-investing alongside them, including Northwestern Mutual. Terms of the transaction were not disclosed.
EagleTree has decades of experience investing in marketing and travel-related businesses, including Northstar Travel Group, the leading B2B marketing services company dedicated to the global travel and meetings industries, and leading events management company PRA.
“Our partnership with EagleTree will allow the company to embark on the next chapter of our global strategy, broadening our geographic reach, cultivating top-notch talent, and designing innovative products and services for our clients like never before,” said Briscoe. “EagleTree’s experience with marketing services and travel companies complements MMGY Global and aligns with our commitment to delivering industry-leading marketing services on a global scale to many of the pre-eminent destinations and companies in the travel sector.”
With the support of Peninsula Capital Partners, MMGY Global has quadrupled in size since 2016 – completing 11 acquisitions and attracting several high-profile clients such as Visit California, Costa Rica Tourism, Pure Michigan, Singapore Airlines, Windstar Cruises and Brand USA. Today the company has more than 600 employees located in 14 offices worldwide.
