IBTM World has revealed first details of its 2023 edition, which will see an evolution in the show’s culture creation campaign.
Returning to Fira, Barcelona, 28–30 November, the event has been curated to illustrate the influence of event professionals in “shaping culture” and “driving the future of business”.
What to expect?
IBTM World 2023 will include new and improved elements, such as:
A reinvigorated education programme: with five distinct feature areas all serving different needs (the Main Stage, the Impact Stage, Workplace Revolution, ReFuel and the Associations Leaders’ Forum), with the show’s cultural theme embedded into each pillar.
The Impact Stage: showcasing the work that destinations, hotels, and tech suppliers are doing across sustainability, DEI, and experience design. Destination sessions will be curated by The Business Of Events.
Workplace revolution: a welcoming space where attendees can make the valuable connections and continue conversations with speakers.
ReFuel: a wellbeing hub made of a ‘zen-like pod’, allowing attendees time to relax and recharge. The space will also include a wellbeing bar, sound and aromatherapy healing and solo working area.
The Association Leaders’ Forum (ALF): will be back on day one to help associations increase the impact of their gatherings around the globe and overcome challenges to achieve success in 2024 and beyond.
The Main Stage: remains a fixture of the IBTM World Programme. New to the Main Stage this year will be an afternoon of marketing content, curated in partnership with The Thought Partnership.
Organisers report 60% of the floor space for this year’s show has already been sold, surpassing this point in 2019 and demonstrating a strong appetite for the event and a positive outlook for the industry.
On the Hosted Buyer side, major international associations have already confirmed their attendance including the European Society of Cardiology, International Association for Enterprise Information Systems, United Networks of International Event Organisers (UNICEO), World Energy Council, and the China Electronics Chamber of Commerce.
Multinational corporations include DELL Tech; Forbes; Intel; Michelin; Delta Air Lines, Sportradar, Puma Sports, Citigroup Inc, Amex GBT, Aareal Bank AG, and Zalando.
Event agencies in attendance will be Aim Group International, BCD Meetings & Events, CWT Meetings & Events, Helmsbriscoe, HPN Global, Kuoni Global Travel Services AG, TUI, Opus Agency, Morris Meetings & Events, and VOYEL.
David Thompson, event director, IBTM World, said: “Business events can be a profound force for change; both economic and social. Events have the power to bring better business results and drive forward agendas around important initiatives.
“Events are also a place to build communities and create vibrant and positive cultures which are sorely missing from modern working. This year, we’re on a mission to show business the true power of events and shine a spotlight on the #culturecreators who run them.”
