EUROPE – Chic Outlet Shopping, a collection of nine luxury shopping villages across Europe developed and operated by Value Retail, aims to double the number of MICE events it will host in the villages during 2014. The company hopes to bring 800 events to the collection of villages next year.
The Chic Outlet Shopping villages have already welcomed 33,263 guests from 31 countries to 434 events across the nine locations in 2013. Some of the larger groups hosted include 1,700 Indonesian incentive winners at La Roca Village near Barcelona; an incentive group of 900 guests from a Brazilian petrol and gas company at Las Rozas Village near Madrid; and 2,000 Lufthansa Miles and More credit card holders at Ingolstadt Village near Munich.
VIP lounges for meetings have now opened at six of the nine villages, with lounges due to open at two more villages by the end of the year.
Chic Outlet Shopping will launch its new corporate programme at EIBTM this week, which enables companies to purchase prepaid gift cards to incentivise, recognise and motivate staff and valued customers. The Prepaid Mastercard Gift Card allows recipients to indulge in a luxurious shopping experience, or they can use their gift card in the villages’ restaurants and cafes.
Companies can also access other Chic Outlet Shopping services including hands-free shopping, cultural tours and experiences, lunch and drinks vouchers, VIP transfers, lunch reservations, international home delivery, style consultancy, meet and greet services, private hire of VIP lounges in selected villages, as well as reserving boutiques for private shopping.
“Since we launched the strategy and new products in September, we’ve had increased interest from companies who want to align themselves with the unique ‘open-air’ ambience and experience of the villages,” says Global Marketing Tourism Director for Value Retail, Ian Stazicker.
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