IBTMWorld
Sarawak releases landmark Destination Legacy Report
Sarawak has marked a pivotal moment in its business events evolution with the launch of the Sarawak Destination Legacy Report: A Decade of Transformation. The comprehensive report traces Sarawak’s journey from the establishment of Business Events Sarawak (BESarawak) in 2006 to its emergence as one of the world’s most progressive, legacy-driven business events destinations. Today, Sarawak stands fi...
Big Spanish steps for events beyond the capitals
Spain’s business events prowess extends far beyond its powerhouse capitals of Barcelona and Madrid, though both cities continue to dominate international rankings. Barcelona led global conference standings in 2023 (ICCA delegates and Cvent destinations), whilst 2024 saw 2,000 events with 734,000 participants city-wide. The EU-funded BEFuture Project allocates €4.2m to enhance MICE sustainabi...
IBTM World Trends Report highlights industry resilience and future-proofing strategies
The results of IBTM’s latest Trends Report 2025, revealed at its IBTM World show in Barcelona this week, paint a picture of a growing and resilient industry, despite global headwinds. The new report examines the key forces shaping the global meetings and events industry, drawing on data from more than 140 sources. It reveals a high level of industry confidence, fuelled by factors such as events’ r...
IAPCO and Business Events Australia to partner on sustainability initiatives
The International Association of Professional Congress Organisers (IAPCO) has announced, at IBTM World in Barcelona, a new strategic partnership with Business Events Australia (BEA), launching joint initiatives designed to accelerate sustainable practices across the global meetings and events industry. The partnership supports the implementation of IAPCO’s Sustainability Strategy and introduces tw...
Advocacy and AI take centre stage at IBTM World 2025 on Day One
IBTM exhibition director, Claudia Hall, officially opened the 2025 edition of IBTM World in Barcelona, 18 November, with a ribbon cutting alongside several event partners. The event began with an opening keynote from behavioural science advisor and rare polymath, Nathalie Nahai, which explored ‘The Power of Human Connection & Empathy in the Age of AI’. Reflecting on her session, she said: “I w...
IBTM World launches new platform for start-ups
RX’s global trade show for the meetings and events industry, IBTM World has announced the launch of IBTM Ignite, an initiative designed to connect start-ups with industry advisors and investors, and provide space for early ideas and creative thining. Over a hundred new start-ups representing sectors including event technology, sustainability, new event agency concepts, and inclusive talent sourcin...
IBTM World Exceptional Experiences programme to include speakers from WeTransfer, Shutterstock and Amazon
Exceptional Experiences is making its return to IBTM World 2025, with WeTransfer, Canva, Shutterstock, Amazon and UTA among industry heavyweights due to share their insights and expertise when the event industry trade show returns to the Fira de Barcelona 18-20 November. Unveiled at the 2024 show, this year’s Exceptional Experiences will launch with a keynote address by author B. Joseph Pine II. S...