When it comes to Wi-Fi for events there is still some misunderstanding about the reality of what is required of Wi-Fi today, the cost implications and the differences between domestic Wi-Fi and event Wi-Fi. Because W-Fi works at the touch of a button at home most venues and organisers have come to expect the same of event Wi-Fi. However it’s a completely different and as such is much more complex to deliver.
Venues with fast, reliable and secure wireless access are highly sort after by event organisers as the demand for Wi-Fi in the industry continues to grow, with more people using Wi-Fi dependent apps, registration systems and navigation tools on top of the increase in hybrid events.
A number of venues have taken the leap, working with specialist contractors, to overhaul their systems and bring them up to date. When Max Wi-Fi has been brought in to consult and deliver the proper wireless infrastructure some venues have been surprised at the level of investment needed for successful implementation; most likely because it’s been expected to match up to the monthly cost of a broadband connection at home. Venues need to be aware that the process of delivering a robust communications infrastructure involves using enterprise grade equipment, highly trained staff and costly equipment that needs regular updating. In order to deliver this successfully a decent budget is required.
Relying on a broadband connection just doesn’t cut it for events and as we’ve become conditioned to expect high speed and reliable connectivity wherever we go it’s disappointing when this isn’t delivered, especially at an event. I’ve heard sighs, tuts and grunts from frustrated guests balancing their devices in the air because they can’t use apps, access their email or surf the internet. It certainly takes away from the overall positive event experience.
Venues need to be realistic about the investment needed for event Wi-Fi and take the leap, because it’s worth it. The increase in demand for event Wi-Fi isn’t going to dwindle. Equally event professionals need to be in the know when it comes to organising events that require the use of Wi-Fi and confident that guests will be able to use their devices successfully.
Richard Hughes, Director of Wi-Fi and communications agency, Max WiFi.
Any comments? Email sarah@mashmedia.net
