ASIA – Bangkok’s IMPACT Center has won Thailand’s top Digital MICE Award 2015 for its digital marketing strategy.
The award is part of Thailand Convention and Exhibition Bureau’s (TCEB) new campaign, ‘Thailand MICE Planet’, designed to promote the Thai MICE industry on the global stage. IMPACT won the accolade, receiving 2,000 votes more than the second placed Motor Expo, and Bangkok University, which took third spot.
Ms Jintana Phongpakdee, corporate communications director at IMPACT Exhibition Management Co., explained that the IMPACT Center had initiated a simulation game application titled: ‘The land beyond dreams’ to encourage exhibitors and consumers to get to know more about hotels, tourism and hospitality, as well as exhibition and meeting venues.
The gaming app provides downloaders with information on the power of the MICE industry, as well as of the centre itself.
Those playing via the app can also win many fabulous prizes by completing daily challenges.
Earlier this year IMPACT Center was awarded the Thailand MICE Venue Standard symbol under the Meeting Room category by TCEB. It is one of 42 organisations and 114 meeting rooms to have been certified with the standard in Thailand.
