AUSTRALASIA – Australia’s inaugural Business Events Week (BEW) has added the Australian International Airshow and Aerospace and Defence Exposition (Aviation Airshow) to its programme of events.
BEW, to be held in Melbourne from 25 February to 1 March 2013, is designed to showcase the value of business events to both Victoria and Melbourne. The event coincides with the Aviation Airshow, which features international conferences, seminars and symposia for the aviation and aerospace industries in addition to its public events.
Karen Bollinger, CEO of the Melbourne Convention and Visitor’s Bureau (MCVB), the organisation coordinating BEW, says the Aviation Airshow provides the perfect example of what the week-long programme of events is trying to achieve.
“Business Events Week is not just for the business events industry; it’s about highlighting the benefits of hosting business events to decision makers in industries ranging from science and medicine to engineering and education,” says Bollinger.
“In addition to generating economic wealth for the city, state and country, business events provide the opportunity to exchange ideas, access new technology and establish valuable business and professional networks. The Aviation Airshow is a prime example of how to showcase the latest in innovation and technology to both a trade and public audience in order to achieve business objectives,” she adds.
The Australian International Airshow and Aerospace and Defence Exposition features a trade exhibition from 26 February to 1 March, and a public airshow from 1 to 3 March. The National Institute of Economic and Industry Research estimates the economic value of the Aviation Airshow to the Victorian economy to be AUS$120m (US125m).
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