International business travel and events management specialists ATPI, has appointed Zara Higgins (pictured) as general manager for the Kingdom of Saudi Arabia. The appointment is a milestone for Arjaa ATPI – the joint venture between ATPI and the Saudi-based Al Majdouie Group.
Higgins will lead Arjaa ATPI’s Saudi Arabia operation, overseeing the delivery of advanced business travel solutions, strategic growth initiatives, and the development of the local team. She will retain her role of global head of energy for the ATPI group to drive continued growth across the energy sector.
Higgins becomes the first female leader within Arjaa ATPI and within the corporate travel sector in Saudi Arabia. By empowering women in leadership roles, the group says it is contributing meaningfully to the Kingdom’s evolving economic and social landscape in alignment with Vision 2030’s goals for diversity and inclusion in the workforce.
“Being appointed to lead the operation in the Kingdom of Saudi Arabia at such a transformative time is a real privilege,” Higgins commented. “This is an incredible time to be joining the business as Saudi Arabia is a market with significant opportunities, innovation, and ambition. I am committed to supporting our team, clients, and the industry with cutting-edge travel solutions, through investing in local talent and technology. My ambition is for Arjaa ATPI to lead the way and transform the business travel sector across the Kingdom.’’
Arjaa ATPI, formed through a strategic partnership between ATPI and the Al Majdouie Group, offers clients in Saudi Arabia access to world-class travel management capabilities. The joint venture combines ATPI’s international network and technology leadership with Al Majdouie’s deep-rooted presence and reputation in the Kingdom.
More information: https://www.atpi.com/en
