International venue management company and global live events producer, ASM Global has secured venue operations and management rights for Dubai’s Connect Conference Centre – known as ‘C3’. The venue is the second addition to the company’s Dubai portfolio that includes the Coca-Cola Arena, which the company opened in 2019.
Situated within Expo City Dubai, C3 has undergone a repositioning following its previous life as the Opportunity Pavilion during the Expo 2020.
C3 is poised to assume a pivotal role in hosting a variety of meetings, conferences and cultural gatherings as part of the upcoming COP28, which will take place within Expo City Dubai 30 November- to 12 December, 2023.
Sholto Douglas-Home, chief sales and marcomms officer, Expo City Dubai, said: “A distinctive, adaptable space, C3 is a welcome addition to Dubai’s mid-sized venue market and opens up even more exciting options for business, entertainment and community events at Expo City Dubai. The Opportunity Pavilion was a popular destination during Expo 2020, and we look forward to seeing it come to life again as a lively hub in our growing city.”
Harvey Lister, ASM Global’s APAC chairman and chief executive, added: “This endeavour underscores ASM Global’s unwavering commitment to furthering our presence in the MENA region. Our pursuit aligns seamlessly with the UAE’s consistent expansion and pursuit of excellence within the live-event sector. As pioneers in recognising this potential within a rapidly expanding complex, we eagerly anticipate continued growth opportunities.”
Lister said the recent success in securing the management and operations rights for this venue by ASM Global not only sets the stage for the upcoming expansion plans within Expo City Dubai but also paves the way for the broader growth strategy within the UAE and the Middle East.
Other Middle East venues operated by ASM Global include Shakir’s Exhibition World Bahrain, Jeddah Arena Airport City and International Convention Centre Jeddah Airport City.
