Global venue management and services company, ASM Global, has announced plans to launch a new environmental hygiene protocol to address growing guest expectations following the Covid-19 pandemic.
VenueShield, a comprehensive environmental hygiene programme, will be deployed at more than 325 ASM Global facilities around the world. The programme has been developed in partnership with medical professionals, industry experts and public health officials.
CEO of ASM Global, Bob Newman, said: “At the very heart of this effort is our focus on making our employees, tenants and guests safe and comfortable in a welcoming environment.
Newman added that protocols would vary based on the type of facility and be further customised for each location. All policies would, he said, be aligned with – and informed by – public health authorities, medical and industry experts.
“We realise that each of our venues across the globe are economic engines for their respective communities, representing local tax revenues, travel revenues and jobs. We look forward to re-opening these local and regional economic foundations, stimulating local economies, and again delivering the entertainment experience that has defined us for decades.”
ASM Global’s VenueShield Task Force will implement the new protocols at its venues, which will be carried out in accordance with international health care guidelines from the CDC, NHS, PHAA and WHO, among others. The protocols will explore a range of ways to keep the venues as hygienic as possible, including the use of personal protective equipment (PPE), food safety measures, air quality control, surface cleaning, physical/social distancing, temperature checks, thermal cameras, hand sanitisers, reduced touch points, contactless transactions, daily monitoring systems, and more.
