Global specialists in live entertainment and venue and event strategy, ASM Global, has named industry veteran Jason Rio (pictured) senior vice-president of live entertainment and content development. He will lead on expansion of the group’s live event programming.
ASM president and CEO Ron Bension said: “ASM managed venues generate the most events per venue in our industry. Our goal is to enhance what has been a record number of performances in 2023 and continue to increase programming so that we deliver an even wider array of profitable events in our managed properties.”
Rio will lead ASM’s live content development, which includes strategy, event booking, new product inventory for ASM Global arenas, stadiums and theatres. He brings strong concert promoter expertise ranging from his time at Live Nation where he was president of Live Nation Houston and VP of Live Nation Chicago, to his most recent assignment as VP of Music for the Ambassador Theatre Group.
Rio also served as president Barack Obama’s America’s Talent Surrogate Director, during Obama’s re-election campaign in 2012 and his subsequent inauguration in 2013.
Bension said: “Jason’s incredible ability to engineer collaborative partnerships with key artists, agents and promoters during the course of his three decades in the music business is a perfect fit for maintaining and developing new inventory.”
Rio added. “As the venue management space becomes more competitive, I look forward to working with Ron, Doug Thornton and our global team as we continue to shape ASM’s strategy so we can continue to be first in class. We put a high value on the relationships we have with all our promoter partners and we want to make sure we are the best teammate we can be moving forward.”
