USA – Reed Travel Exhibitions (RTE) has finalised its educational content for its inaugural AIBTM in Baltimore in June.
The meetings trade show, at Baltimore Convention Center from 21 to 23 June 2011, opens with AIBTM Education Day which comprises a series of conferences, forums and workshops. There will also be an Association Leadership Conference focusing on strategies for association meeting planners; a Women in Business conference; Focus on Technology, a series of hands-on workshops and debates by industry experts updating delegates on developments in social media, apps and social networking; and a Branding your Product Masterclass.
The show will also see the launch of the Meeting Professionals International (MPI) Value of Meetings research study, sponsored by AIBTM.
RTE’s Education Content Manager, Erica Keogan, says: “Hosted buyers, trade buyers and exhibitors at AIBTM will have access to a comprehensive Education Programme specifically geared to helping them focus on the issues that directly affect their sector, while also giving them practical pointers on how to maintain, develop and attract business.”
