MIDDLE EAST – The recently-launched Abu Dhabi Convention Bureau hopes to enhance the Emirate’s appeal among sector-specific bookers by introducing 13 structured offerings as part of its Advantage Abu Dhabi initiative aimed at the corporate meetings and incentive travel industry.
Incentive offerings now include: welcome dinners at host hotels, city tours, evening functions Emirati-style, ‘Speedster Specials’ at Ferrari World Abu Dhabi desert safaris and dune dinners, full day meetings packages, golf rounds, tours of Abu Dhabi’s Falcon Hospital, tours of the Emirate’s heritage heartland of Al Ain and its UNESCO inscripted sites, VIP tours of the Yas Marina Circuit, entrance to the Yas Waterworld waterpark, cultural education sessions and event logo development.
“The aim is to provide organisers with ‘quick wins’ to ensure their event is a stand-out happening,” says Manager of the Abu Dhabi Convention Bureau, Gillian Taylor. “Likewise the revamp will provide Abu Dhabi with ‘quick wins’ among the sector helping to establish the Emirate as the preferred choice for corporate meetings and incentive travel programmes.
“The new Advantage Abu Dhabi options better showcase what Abu Dhabi now has to offer given the expansion of its tourism infrastructure, can enhance the meetings experience by getting delegates out to sample the destination and we have streamlined the application process, which is online, to make it easier for applicants,” she adds.
To qualify for any selection of the new incentive offerings, organisers must hold an event in Abu Dhabi that has a minimum of 50 paid room nights during 2013 or 2014.
The number of incentives on offer for a single event is on a sliding scale based on the number of paid room nights booked. Bookings of 50-500 room nights qualify for a single incentive, 501-1,000 room nights can earn two, 1,001-1,500 room nights qualify for three incentives and bookings of 1,501 or more qualify for a tailored group offering.
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