Legends Global
Saudi Event Investment Fund and Legends Global announce joint venture to operate world-class venues
Saudi Arabia’s Event Investment Fund (EIF) has partnered with global venue management firm Legends Global in a major joint venture designed to accelerate the Kingdom’s growing venue industry and support the ambitions of Vision 2030. Under the new agreement, the partnership will serve as venue operator for upcoming EIF projects across the Kingdom, covering exhibition and convention centres as well ...
New Legends Global brand brings together Legends and ASM Global
Legends and ASM Global have officially united as Legends Global. The new brand claims it has created “the premier partner to the world’s greatest live events, venues, and brands”. The new brand builds on Legends’ acquisition of ASM Global in August 2024. The services of Legends Global cover the entire lifecycle of venues and events: feasibility and consulting, owner’s representation, sales, partne...