Event Concept
Ryan Simonetti: Building a multi-brand events empire
The Convene Hospitality Group (CHG) president and CEO spoke to Iain Stirling on data-driven expansion, the Mallory launch, and transforming the meetings industry IS: When we first spoke a couple of years ago, you had ambitious plans. Looking at what you’ve achieved, you’re clearly delivering on them. RS: Absolutely. We’ve opened new venues, expanded into new markets, and strength...
Events: The No.1 marketing channel for building trust
Adam Stanley, managing director of global creative events agency Event Concept addresses the relationship economy and how events can help brands connect in the ways that matter: Business success isn’t just about what you do. It’s about who you know, and more importantly, who trusts you. Positive relationships drive loyalty, open doors, and turn customers and colleagues into brand champions....