Brazil
Big cities, spurring on big business events in Brazil
Thadeu Araujo shares some thoughts and numbers on Brazil’s growing MICE industry. The business meetings and events industry in Brazil has shown impressive numbers in recent years. The latest ICCA GlobeWatch Business Analytics, for example, has shown Brazil rising to a top 15 position in the international ranking and being the leading destination for MICE events in Latin America. UBRAFE, the Brazil...
Campinas, Sao Paulo’s Little Brother, making international waves
Stephanie Ackland reports on a fast developing ‘second city’, adding new options for meeting planners and delegates. Just 90km from the capital of Sao Paulo lies the state’s second largest city, Campinas. A city busily positioning itself as an international meetings hub. Known within Brazil, and LATAM, as an economic powerhouse, Campinas’ GDP is the second largest in the state, outside the capital...