agency
Identity opens new Dubai office at Expo City
Experience agency, Identity has announced the opening of a new office at Expo City Dubai. The agency is based in Sky Quarter A, Mobility District, which forms part of the Expo 2020 Dubai legacy development. Expo City Dubai was built to reuse the former World Expo site and now operates as a mixed use free zone for business and events. Expo 2020 Dubai attracted 24.1m visits during its six-month run ...
INVNT appoints new creative director in EMEA
Global storytelling agency, INVNT has appointed Caspar Mason as creative director, EMEA. He will lead creative strategy and delivery across Europe, the Middle East and Africa, covering brand experiences, live events and integrated experiential projects. The role includes shaping creative direction for regional clients and supporting global programmes delivered from the EMEA business. Mason joins I...
Identity expands US presence with coast to coast investment and major activations
Global experiential agency, Identity, has announced a significant expansion of its US operations, marked by the agency’s recent activation for Red Bull. The Red Bull Winter Edition launch, delivered with Olympic champion Lindsey Vonn, signalled a powerful moment for Identity’s stateside work. Set among the snow-covered peaks, the handcrafted alpine newsstand installation engaged more than 7,...
Strata Group appoints Michael Wyrley-Birch as president
UK-based, brand experience agency, Strata, has appointed Michael Wyrley-Birch as president and group managing director, growth and strategy, a newly created role designed to accelerate the group’s next phase of growth. Wyrley-Birch, former CEO of Omnicom agencies, TRO Group and Story House in Los Angeles, will join the Strata Group leadership team and take responsibility for shaping and embedding ...
Identity unveils new direction for ‘golden age of experience’
Identity has merged with Smyle to create a single global experience agency under the Identity brand. The move follows six months of restructuring and aims to unify more than 250 staff. The combined agency will continue to operate independently, offering brand activations, major events and digital experiences as before. Group CEO Michael Gietzen said: “The world is changing faster than ever before....
Verve launches new Singapore office
Verve the Live Agency has announced the opening of its new office in Singapore, marking a milestone in the agency’s global expansion. The Singapore opening extends Verve’s presence into Asia, joining its existing existing network of thriving offices in Dublin, London, and Amsterdam. It will be led by Michael Pring, country head, Singapore and global client and development director, with support fr...
Middle East move signals start of global expansion for Strata
Strata, the UK based brand experience agency which is part of the Strata Group has begun its first steps towards international expansion with a strategic focus on the Middle East. Senior account manager Gabriella Duranti-Hey has relocated to the region on an extended assignment to explore business development opportunities, meet existing and prospective clients and assess the potential for establi...
Industry leaders launch Populate to professionalise immersive experience landscape in UK and Middle East
Populate Group, founded by industry leader Joshua Murton, has officially launched with offices in the UK and Middle East, aiming to set a new benchmark in the creation of intelligent and immersive experiential environments. Populate blends architectural expertise with cutting-edge digital technology and content design, addressing a critical gap in the market for a company that can both design and ...
Verve appoints new global client and development director
The UK and Dutch based agency, Verve The Live Agency has appointed Michael Pring as global client & development director, a newly created leadership role designed to accelerate the agency’s international growth and deepen client partnerships across its expanding footprint in Europe, the US, and APAC. Pring joins Verve’s senior leadership team on 8 September and will work across all markets, in...