Aeorema Communications plc has announced that its brand experience agency, UK-based Cheerful Twentyfirst, has been reappointed by Stagwell to produce SPORT BEACH at the Cannes Lions International Festival of Creativity (‘Cannes Lions’) in June 2025. This marks the third consecutive year of event partnership between Stagwell, TEAM (Stagwell experiential agency) and Cheerful Twentyfirst.
Cheerful Twentyfirst collaborated with Stagwell and TEAM for the first time in 2023 to create SPORT BEACH; a two-storey, sand-to-stadium beach activation in Cannes. Following success in 2023 and 2024, including winning the Best Cannes Lions Brand Activation at the Bizbash Awards (December 2024), SPORT BEACH returns for a third time in 2025 as a key destination for sport at Cannes Lions.
The 2025 event includes a reimagined structural design, expanded capacity, new interactive elements and an array of new brand partners and global athletes. SPORT BEACH promises to bring together athletes, marketers and global leaders under one roof once again.
Cheerful Twentyfirst will be supporting Stagwell, TEAM and Stagwell’s wider network of agencies on the event production, audience strategy and technical live delivery of SPORT BEACH.
Steve Quah, CEO of Aeorema, commented: “After continued success and collaboration, it’s fantastic to have our partnership with Stagwell and TEAM renewed for a third consecutive year. SPORT BEACH is the premier home for leaders at the intersection of sport, culture and brand building, and the 2025 iteration will elevate this even further.”
Cannes Lions International Festival of Creativity runs from 16 -20 June 2025 in Cannes, France, bringing together leading players from the advertising and marketing industries to celebrate the world’s best creative work. The festival includes a week-long programme of 300+ private events, with brands leveraging the festival to connect with the global marketing community.
Learn more via www.sportbeach.com
