Destination Toronto has announced the appointment of Andrew Weir as president & CEO, effective 1 May. Weir has been part of the leadership team at Destination Toronto for the past 18 years, most recently as executive vice-president. He has served on numerous boards across the industry, including Destination International’s DMAP Board and as chair of the Tourism Industry Association of Ontario (TIAO) from 2021-2023.
Weir takes over in the role from Scott Beck, who left Destination Toronto last year to become president and CEO of San Francisco Travel.
Rekha Khote, chair of the Board of Directors at Destination Toronto said the appointment was made after a thorough search. “Andrew is the right leader for our organisation, bringing a deep understanding of Toronto’s visitor economy, a vision for the business, and the ability to bring people together. We are confident that his established strong community connections will act as a catalyst for driving innovation and growth in critical areas of the business.”
“I’m deeply honoured and excited to lead Destination Toronto at this critical time,” said Weir. “Toronto is Canada’s most-visited destination, and for good reason. The genuine diversity and vibrancy of our arts, food, festivals and neighbourhoods, against one of the world’s truly spectacular skylines, continue to excite and attract visitors from around the world. The opportunity of tourism and meetings in Toronto is immense and we have seen the power of visitor spending to elevate our economy and community.”
Toronto welcomed nearly nine million overnight visitors in 2023, generating more than CAD$7bn in visitor spending. As global travel has continued to recover, Toronto remains positioned as a top urban destination for major meetings, business travel and leisure travel throughout the year.
Photo: Andrew Weir, president & CEO of Destination Toronto. Courtesy of CNW Group/Destination Toronto
