Seasoned industry expert Anita Paic has been appointed to lead B2B Management and Vienna Convention Bureau.
Paic is an expert in strategic marketing communication and has held posts at FMTG Falkensteiner Michaeler Tourism Group, Sacher Hotels and Marriott International.
The tasks of the department now headed by Paic include the Vienna Convention Bureau, which is responsible for the acquisition of congresses, corporate conferences and incentives as well as providing extensive support to meeting organisers. According to the latest rankings by the International Congress and Convention Association (ICCA) Vienna sits in first place and the Union of International Associations (UIA) rankings, it is in second place).
Vienna Tourist Board CEO Norbert Kettner said: “It’s crucial to evolve Vienna’s tourism focusing on value, sustainability, and profitable growth that benefits everyone. Co-operation with the global travel and meetings industry is key. We’re thrilled to have Anita Paic, a seasoned expert, lead our B2B efforts in this direction.”
Paic added: “Starting my new role with enthusiasm and a strong sense of responsibility, I’m ready to leverage my years of experience in Vienna’s tourism sector. As Vienna is a global benchmark for quality and economic impact in city tourism, I look forward to contributing to its future success with the Vienna Tourist Board team.”
Two teams report to her directly – the International B2B Relations team, which connects the Viennese and global travel industries, focusing on marketing Vienna as a cultural hub and addressing the global luxury travel segment, and also the B2B Marketing Communications team, which leads the Vienna Tourist Board’s outreach to the travel and meetings industry.
