International event and live marketing agency VOK DAMS is offering companies worldwide he opportunity to assess their current digital maturity in event marketing for free via the agency’s own Digitalisation Index.
The Index uses defined dimensions to determine to what extent a company has progressed in the digitalisation of event marketing. Companies receive an objective overview of their current status and individual development potentials. “We have found that companies on the path to digital event marketing often only consider the technological aspect,” says Colja Dams, CEO of VOK DAMS Events & Live Marketing. “Therefore, it was important for us to create a model that allows for a comprehensive view of the areas of development.”
The Digi-Index identifies skills in its eight dimensions that play a significant role in digitalisation. The focus is not only on digital tools and process digitalisation but also on aspects such as culture and skills, creation and content, and agile event management. The assignment to a maturity level depends on the performance of companies in the respective dimensions.
In the maturity level assignment, the range extends over five levels from Digital Explorers, who are taking their first steps in digital event marketing, to Digital Masters, who already provide their target groups with a holistic experience throughout the entire customer journey.
“For Digital Masters, ‘connected experiences’ are as natural as the continuous collection and evaluation of target group data. They deliver personalised content, thereby serving the individual needs of their target audience,” explains Stephanie Günther, consultant at VOK DAMS.
Colja Dams adds: “So far, we have not encountered any companies that have reached the maturity level of a Digital Master in all dimensions. However, we are confident that the development will move in this direction – and quickly. For this reason, it was important for us to provide a tool that offers effective support to companies. With the Digitalisation Index, companies can precisely determine which levers they need to adjust in order to make events and live marketing even more captivating and impressive in the future.”
The VOK DAMS Dig-Index claims to be able to determine your digital status in just 30 minutes. Katja Reinhardt, the company’s head of relationship management is offering to provide free Digi-Index for those contacting on: info@vokdams.de.
Find out more about VOK DAMS on the agency’s website here.
VOK DAMS, headquartered in Wuppertal, Germany, has clients worldwide, such as BMW, Bayer, Grohe, Lamborghini, Porsche and SAP international offices in Beijing, Shanghai, Hong Kong, Bordeaux, London, Madrid, Tallinn, Vienna, Prague, New York, Philadelphia, Sao Paulo, and Dubai.
