Malaysia International Trade and Exhibition Centre (MITEC) has unveiled its latest environmental, social and governance (ESG) initiative: the Fabric Recycling Campaign.
A collaborative effort with Kloth Cares and curated under MITEC’s ESG programme, #myWorld, the Fabric Recycling Campaign was launched in conjunction with the CIMB Artober Art and Soul 2023, and CIMB Artober Fashion Week 2023 held at MITEC from 5 – 8 October. The campaign has called for event delegates to donate clothes and fabrics they no longer use.
According to the venue, the partnership with Kloth Cares (the first textile-recycling movement in Southeast Asia) signifies MITEC’s move towards fostering a circular economy. The collections garnered through the Fabric Recycling Campaign will be sorted at Kloth Cares’ recycling centre.
Donated high-quality fabric items will be either exported or donated to charities, while the rest will be upcycled or transformed into products such as industrial wiping cloths and biofuel.
“Our #myWorld commitment is not just a statement; it is a promise that guides our daily actions. As we weave this new fabric of change, let us remember that each thread represents a decision, a choice, and a step towards our long-term sustainability plan,” said Dorasamy, CEO of MITEC, of the launch.
The fabric collection bin utilised for the campaign has been exclusively crafted from eco-friendly cardboard. This sustainable approach extends to the entire #myWorld information booth and backdrop, and has proved to be a major attraction, according to MITEC.
