Abu Dhabi Convention and Exhibition Bureau (ADCEB), part of the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), has announced a strategic partnership with the non-profit association United Networks of International Corporate Event Organisers (UNICEO).
The partnership aims further build awareness of Abu Dhabi as a MICE destination through networking opportunities with UNICEO’s international decision-makers, providing business support, and destination awareness opportunities for UNICEO’s community of corporate events decision-makers.
Mubarak Al Shamisi, director of Abu Dhabi Convention and Exhibition Bureau said: “We are delighted to partner with UNICEO to enhance our MICE offer and increase awareness of Abu Dhabi as the gateway to the MENA region among its 2,500 members.”
“This strategic partnership will benefit global corporations convening events in Abu Dhabi and help them leverage the diverse offerings of the UAE capital.”
Laurent Fuchs, executive director of UNICEO, said: “Abu Dhabi is conducting an ambitious strategy to attract corporate events. We are delighted they decided to support UNICEO and trust their offer will meet our members’ needs.”
Comprising 2,500 members across 35 countries, UNICEO leverages its collective intelligence to help its network navigate a changing business environment, improve their events, and share experiences and best practices.
