The International Congress and Convention Association (ICCA) has appointed UK-based business events PR and advocacy specialists, Davies Tanner, as its global communications partner.
The initial three-year appointment will see the agency provide a range of support to ICCA and their global members, including messaging, news and content, digital communications and support at internal and external industry events. It will also provide additional support to ICCA’s six regional offices.
Davies Tanner will also establish a separate partnership with ICCA through its The Business of Events (TBOE) advocacy and content platform. TBOE will provide advice and consultancy to ICCA and its destination members on how to unlock the potential within the business events sector through advocacy and future building initiatives. They will also work together on the TBOE annual Global Destination Report.
The announcement of the new partnership was made at an event ahead of IMEX Frankfurt, in Germany, by ICCA CEO, Senthil Gopinath (pictured), who said: “All of us at ICCA are very excited at the prospect of working with the team at Davies Tanner. They have a well-earned reputation for their extensive knowledge of the global business events sector, and their ability to work with associations and destinations to unlock and maximise their value and future potential. We are particularly enthusiastic as to the opportunities that working with The Business of Events provides for our members, as global advocacy and an increased awareness of the ability of our industry to deliver change will be an important theme of our work over the coming years.”
Martin Fullard, director of news and content at Davies Tanner, who will lead the ICCA account, added: “For over 60 years, ICCA has been the global community for the meetings and events sector, providing unparalleled data, education, and business development opportunities. We are thrilled to have been appointed and are really looking forward to working with Senthil and his team, and the ICCA community, using our knowledge and expertise to support their work and to shine a light on the enormous potential that this industry has to stimulate economies, inspire and shape communities and ultimately improve lives.”
