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What will the future look like? In a complex world with multi-layered challenges, it is sometimes difficult to see the big picture clearly. Then why not stick to Abraham Lincoln’s words: “The best way to predict your future is to shape it.”
Because we’ve all experienced that we cannot solve complex problems in our increasingly fast-paced world by ourselves, we invite you to join us:
Discover the open innovation platform “Response Room”, discuss the meeting industry’s current challenges with a growing global community, and collaboratively create solutions (and business models) for business events of the future.
Shared problems – shared solutions
From nature – bee colonies, for example – and from the fields of artificial intelligence and robotics we know the principle of swarm intelligence: interactions between single entities lead to a more intelligent collective behavior or outcomes. A world-famous example of this is Wikipedia, where the individual knowledge of many people creates an almost unbelievable pool of collective knowledge.
The same applies to collaboration in teams at the workplace – especially to those with a very diverse background. Humans often share similar problems and can thus learn from each other, give each other new impulses, and create new experiences and ideas.
This approach is exactly what lies at the heart of the open innovation platform Response Room. We invite you to collaborate with fellow event professionals on challenges and solutions for business events of the future. Whether it’s an open collection of ideas on a particular problem, feedback on solutions already developed, or a brief mood barometer on current topics: each and every one of us possesses valuable knowledge that can only really blossom in interaction with others. Let’s innovate together!

At a glance: what’s in it for you?
- Learn about new solutions early on and actively participate in their development.
- Be at the forefront of a growing movement to take business events to the next level.
- Share your knowledge and expertise – and benefit from others’ knowledge at the same time.
- Expand your network in new directions.
- Strengthen your profile and position yourself as a thought leader on specific topics.
Who is behind this, you ask?
“Response Room” is the global open innovation platform for all players in the world of business events. Initiated by the German Convention Bureau (GCB) and implemented with the support of PCMA and the IMEX Group, the platform was originally launched in January 2021. Access to the platform is open to anybody and creating an account to participate in innovation challenges is free of charge.
You want to get started?
Visit responseroom.io and take a look around! For a deep dive into the platform’s functionalities and to make the most out of your experience, we recommend watching our short tutorial video:
Some of our latest innovation challenges include the development of a research library, the sourcing of ideas on how to accurately measure online attendance and the questions of how event professionals will want to stay up to date on destinations in the future. Are we missing any questions or ideas you would like to share on the Response Room? Would you like to contribute to our blog as a guest author? Or do you know of any exciting events we should list? Let us know and send an email to the GCB’s Response Room team via Dr. Martina Neunecker, neunecker@gcb.de
