Accor has announced Karelle Lamouche has been appointed as the hotel brand’s Chief Commercial Officer for Europe.
In the newly created role, Lamouche will lead on driving the business revenue strategy for the company and its partners across all European markets. She will report to Franck Gervais, CEO Accor Europe. Accor says Lamouche will be charged with delivering “a consistent strategy for all Accor brands throughout Europe. Central to the role will be the launch and delivery of ALL, Accor’s new loyalty programme which goes live late this year”.
Gervais added: “ALL represents a fantastic commercial and customer opportunity to transform the business and Karelle will be central to the strategic delivery of this launch in Europe.
“This is a key role for the business and the combination of Karelle’s entrepreneurial mindset, strategic vision and ability to collaborate effectively with groups from across the business makes her the perfect fit for such a critical position.”
Lamouche said: “Europe currently has a thriving hospitality market and I am proud of our role as an innovator and leading operator.”
Lamouche has been with Accor since 2003, most recently as SVP for Sales & Marketing, Distribution and Revenue Management across all its brands in Northern Europe.
